| Donald W. Davis
Sr.
For 40 of his 62 years, Donald W. Davis dedicated his life to advertising.
Over the years, he presented his philosophy of advertising to thousands
of professionals and students.
Davis began his career as an advertising manager
for a
conglomerate of newspapers in Springfield, Mass., in 1919. Early
on, he expressed concerns about cigarette and alcohol advertisements
that could be considered harmful. Davis was able to persuade the
Springfield newspapers’ publisher to refuse advertising dollars
from the cigarette and alcohol manufacturers, setting a precedent
in the newspaper and advertising industries.
Among his many professional affiliations, Donald
Davis served as vice president of the Advertising Federation of
America (AFA) during the 1920s and as national president of Alpha
Delta Sigma from 1947 to 1949. He was a member of the Board of Directors
of the New England Newspaper Advertising Executives Association
from 1935 to 1936, and the Board of Directors of the AFA in 1948.
Davis will be most remembered for his 37 years
of teaching,
predominantly at Penn State. In 1936, he was invited to establish
a curriculum in advertising at Penn State, and under his leadership,
enrollment in advertising courses grew to be the largest in the
country. |
Davis Symposium
About the Keynote Speaker
About the Moderator
About Donald Davis Sr.
For information:
(814) 865-9393.
|