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Current
Research
Public Understanding
of the Risk of Terrorism. This project monitors the American
public’s perceptions of the threat of bio-terrorism and public
evaluations of news coverage of the risk of terrorism and the U.S.
Department of Homeland Security's Advisory System. Ann Major, Project
Director.
Communicating in a Multimedia World: A Comparative Trend
Analysis of New Media Use in Germany and the US. This comparative
research project is being conducted in partnership with the University
of Leipzig and examines the influence of new media on society. Dennis
Davis, Project Director.
News Media, News Media Indians, and American Indians--A
Ten-Year Study of American Indian News Reports from the CBS, NBC,
and ABC. This research project examines every television
news report about American Indians from the "Big Three"
evening news broadcasts. The project compares the news coverage
and stereotyping of Indian country from the past ten years with
coverage during the previous decade. John Sanchez, Project Director.
News Media Framing of Politics. This project examines
the ways in which voters' individual differences moderate the impact
and influence of newes media framing of political issues and campaigns.
Fuyuan Shen, Project Director.
People
and Information Technology in the Supply Chain: Social and Organizational
Influences on Adoption. This project is an interdisciplinary
partnership with the Center for Supply Chain Research in Penn State's
Smeal College of Business where Dr. Anne Hoag serves as a faculty
affiliate. Anne Hoag and Dawn Russell, Project Co-Directors.
Business-to-Business
Online Trading: Implications for Media Buying and the Advertising
Industry. This research project examines online trading
relationships. Anne Hoag, Project Director.
Evaluating the Effectiveness of a Social Norming Campaign
on College Students' Perceptions of Risk Associated with Excessive
Drinking Patterns. This research project is part of graduate
student research project for a master's of arts degree in media
studies. Lindsey Polonec, Project Director.
Communicating Health Concepts to College Students.
A project in partnership with the Penn State University Health Services'
Office of Health Promotion and Education, the project focus includes
surveys and evaluation of ongoing tobacco cessation, nutrition,
exercise, diversity, and mental health programs targeted at university
students. |