Anne Hoag
Ph.D.: Michigan
State University
B.A.: University of Michigan
Anne Hoag is associate dean for undergraduate education
and outreach in the College of Communications. In addition to her
administrative duties, she teaches and conducts research in the
areas of media entrepreneurship, media economics and telecommunications
management.
In her telecommunications courses, she has pioneered
the use of inter-university learning teams, Web-based case-method
teaching and online virtual visiting professionals. To develop her
e-classroom concept, she was awarded grants from the Bell Atlantic
Foundation, the Committee on Institutional Cooperation (CIC) and
Penn State's Center for Excellence in Learning and Teaching.
Hoag’s current research focuses on media entrepreneurship
and is supported by a grant from the Kauffman Foundation. Two recent
papers include “Media Entrepreneurship: Concept and Context”
and “Media Entrepreneurship in the Era of Big Media.”
In the past several years her scholarship in media
economics and management has yielded papers on such diverse topics
as the glass ceiling in television management, electronic networks
and media buying, and the effects of regulation on cable investing.
She has published in the Journal of Media Economics, Organization
Science, Journalism and Mass Communications Educator,
International Journal of Physical Distribution and Logistics
Management and Telematics and Informatics.
Before joining the Penn State faculty, she spent
a decade in the advertising and cable television industries. Hoag
was: general manager of TCI Cable of Asheville, N.C.; general manager
of United Artists Cable in Aiken County, South Carolina; and general
manager of Gainesville Cablevision in Georgia. Before making a career
in cable, she worked in advertising at Leo Burnett in Chicago.
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Anne Hoag
Associate Professor; Associate
Dean for Undergraduate Education and Outreach |
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