ADVERTISING/PUBLIC RELATIONS

ADVERTISING/PUBLIC RELATIONS MAJOR REQUIREMENTS: 34

November 2003 update ELECTIVES: 27

BA Degree: 120 Credits

Prescribed Courses: (10 credits)

ECON 2 (GS)________ (3) PSY 2 (GS)________ (3) STAT 200 (GQ)________(4)

Supporting Courses and Related Areas: (3 credits)

Select 3 credits of COMM courses including COMM 495 (other than COMM 100 or 120) COMM________

ADVERTISING OPTION: (21 credits)

Prescribed Courses: (15 credits)

________COMM 320 Introduction to Advertising: advertising management in business, including

communications theory, common industry practices, basics of copy, media and

budget decisions, and environmental influences. Prereq: 4^th semester standing

________COMM 420 Research Methods in Advertising and Public Relations: primary and

secondary research methods used in the development of solutions to advertising

and public relations problems. Prereqs: COMM 320 or COMM 370; STAT 200

________COMM 421W Advertising Communications Problems: planning, designing, writing advertise-

ments, introduction to graphics and production techniques and processes, layout

and copywriting practice and critiques. Prereq: COMM 320

________COMM 422 Advertising Media Planning: analysis, selection, and scheduling of advertising

media, examination of algorithms, technologies, and software used in media

planning. Prereq: COMM 320

________COMM 424 Advertising Campaigns: advertising campaign problems from the viewpoint of

the advertiser and advertising agency, production of a complete

advertising campaign. Prereqs: COMM 420 or 404, COMM 421W, COMM 422

Additional Courses: (6 credits)

SELECT six (6) credits from:

________COMM 370 Public Relations: public understanding of organizations and institutions; identification and analysis of public; media relations; public relations practice.

Prereq: 4^th semester standing

________COMM 410 International Mass Communications: the role of international media in communication among and between nations and people.

________COMM 411 Cultural Aspects of the Mass Media: the mass media as creators and critics of mass culture in American life; relationships between the media and mass culture.

Prereq: 6 credits in the arts or the humanities

________COMM 417 Advertising Regulation and Ethics: history of advertising regulation; practitioner perspectives on formal and informal regulation; criticism of specific advertising practices. Prereq: COMM 320

COMM 418 Media Effects: investigation of social/psychological effects of media messages and technologies via theories and empirical evidence pertaining to processes of effects. Prereqs: COMM 100, COMM 404, COMM 413

________COMM 425 Advertising Message Strategy: advanced work in developing message strategies for advertising campaigns; presentation and defense of strategic plans; extensive practice in creating advertisements. Prereqs: COMM 421W, COMM 422

________COMM 468 Graphic Applications in Print Communications: issues, concepts, and practice identified with contemporary design strategies for print journalism, advertising, and public relations. Prereq: COMM 260W or COMM320

________COMM 496 Independent Studies

COMM 499 Foreign Study – Mass Communications: study of mass communication systems and practices in selected foreign countries. Prereq: department approval

PUBLIC RELATIONS OPTION: (21 credits)

Prescribed Courses: (15 credits)

________COMM 260W News Writing and Reporting: news and news values; legal and ethical problems of reporting; writing and reporting news for the mass media. Prereq: ENGL 15 or ENGL 30; COMM 160; 3^rd semester standing and typing proficiency

________COMM 370 Public Relations: public understanding of organizations and institutions; identification and analysis of public; media relations; public relations practice.

Prereq: 4^th semester standing

________COMM 420 Research Methods in Advertising and Public Relations: primary and

secondary research methods used in the development of solutions to advertising

and public relations problems. Prereqs: COMM 320 or COMM 370; STAT 200

________COMM 471 Public Relations Media and Methods: analyzing media and audiences for public relations purposes; planning, designing, and writing public relations communications; press relations and publicity methods. Prereqs: COMM 260W and COMM 370

________COMM 473 Public Relations Problems: case studies and problems in publicity and public relations in industry, government, and institutions. Prereqs: COMM 370, COMM 420 or COMM 404, and COMM 471

Additional Courses: (6 credits)

SELECT six (6) credits from:

________COMM 320 Introduction to Advertising: advertising management in business, including communication theory; common industry practices; basics of copy, media, and budget decision; and environmental influences. Prereq: 4^th semester standing

________COMM 401 Mass Media in History: relationship of news media to social, economic, and political developments in the Western world.

________COMM 403 Law of Mass Communications: nature and theories of law; the Supreme Court and press freedom; legal problems of the mass media.

________COMM 409 New Media Ethics: ethical problems in the practice of journalism, advertising, and public relations; principal public criticisms of news media; case study approach.

________COMM 462 The Feature Article: reporting and writing the human interest article for newspapers and magazines. Prereq: COMM 260W

________COMM 464W Editorial Writing and News Analysis: introduces advanced journalism students to theory and techniques of writing news analyses, editorials, and reviews of culture and the arts. Prereq: COMM 260W

________COMM 496 Independent Studies

COMM 499 Foreign Study – Mass Communications: study of mass communication systems and practices in selected foreign countries. Prereq: departmental approval

STUDENTS MUST SELECT AT LEAST 80 CREDITS IN NON-COMMUNICATIONS COURSES, INCLUDING AT LEAST 65 IN THE LIBERAL ARTS AND SCIENCES.